The San Francisco 49ers today announced that they have teamed up with Esurance (wholly owned subsidiary of Allstate). The partnership is focused on creating fan engagement known as the “Faithful 49 fan engagement program.” Esurance who now becomes the exclusive property and casualty company for the 49ers, may have a took a huge step in eating market share of some of the bigger companies such as State Farm, GEICO, and AAA.
The Faithful 49 fan engagement program, is a deal that worked well for both sides as team president Paraag Marathe said, “Esurance is known for its innovative approach to insurance, and we are proud to welcome them as a partner. In our relentless quest to develop new and unique ways to provide our Faithful fans a rewarding connection to our team, we feel Esurance is the perfect presenting partner of the Faithful 49 program. Their embrace of digital and social media facilitated the creation of a program that fans will find easy to use and extremely rewarding.”
You can be enrolled into the Faithful 49 Fan Engagement Program by entering at www.Faithful49.com.
So what does this 49er fan engagement do for the Forever Faithful? Here are some perks as it creates competition among the best of the best! So have at it Niner Empire and show off your gold blooded spirit as we tackle on a new stadium, new season, and new fan program.
- Gaining Yards: Fans will be able to gain yards (the program’s digital currency) by attending games and events, engaging with the team digitally and socially, and shopping at Levi’s® Stadium and 49ers Team Stores. The point-tracking system of gaining yards will be tracked throughout the entire year and reset following the Super Bowl.
- Rewards: Fans will also have the opportunity to compete with one another for exclusive memorabilia and experiences such as a trip to a 49ers road game on the team plane, lunch with a player, autographed items and Levi’s® Stadium event tickets.
- Rank: In addition to redeeming their yards for rewards at any point during the season, fans can also gain benefits based on where their yardage total ranks relative to others. For instance, the 49 highest ranked fans each season will receive a personalized custom letterman’s jacket and field passes, amongst other exclusive benefits available throughout the following season.
- Single-Game Tickets: Participation in Faithful 49 presented by Esurance is the preferred method for 49ers fans to secure single-game tickets to 49ers home games. The 49ers will use Faithful 49 rank to prioritize access to the limited inventory of single-game tickets that will be available each season. Full details of that process will be announced at a later date.